Case Studies – Kinsta® Fast, secure, premium hosting solutions Wed, 17 May 2023 21:05:05 +0000 en-US hourly 1 Case Studies – Kinsta® 32 32 Project Preservation Achieves 72% Faster Loading Speed with Kinsta’s Powerful Hosting Mon, 24 Apr 2023 19:35:28 +0000 Discover how Project Preservation saw a remarkable 72% speed boost and received stellar customer service that exceeded all expectations.

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Project Preservation is more than just a photography and cinematography project – it’s a movement to protect our planet for future generations. Founded by Andrew Geraci of District 7 Media, this initiative merges the creative skills and technical expertise developed over the past decade with a deep commitment to environmental stewardship.

District 7 Media, renowned for their creative time-lapse photography, stunning aerial shots, and impressive high-speed filming, has worked with prominent figures and projects such as Steven Spielberg, Alejandro González Iñárritu’s Bardo, West Side Story, and Netflix’s House of Cards.

With Project Preservation, Andrew and his team are using their talents to raise awareness about one of the most critical challenges we face today: preserving our planet.

Discover how Kinsta has supported Project Preservation to spark global conversations about urgent environmental issues and drive change through captivating visual narratives.


  • Industry: Film, TV, Photography
  • Business size: 27+ contractors

The Problem

Frustrated with poor security, reliability, and performance from their previous hosting provider, Bluehost, Andrew’s team faced website hacks and significant downtime, negatively impacting their business and SEO ranking.

Some hosting providers fail to live up to their promises, as Andrew and his team experienced: “One of the largest problems with our previous hosting service (Bluehost) was our website’s security, reliability, and performance. We were spending thousands of dollars a year on what we thought was a good provider, but after our website was hacked multiple times, we knew it was time to switch.”

They spent thousands of dollars a year with what they thought was quality hosting: “We endured nearly seven years with that provider and ended up losing thousands of dollars worth of revenue because our Google SEO ranking dropped because hackers deleted all of our content and redirected traffic to their own site. It took nearly two months to get our servers back.”

“On top of that, our website was perpetually down at least 20-30% of each month due to poor server stability, and we would have to contact IT support at least once a week to clear up the issues. It got to the point where it didn’t make any sense to keep dumping money on a product that didn’t work, which is why we ultimately ended up leaving them,” Andrew recounted.

The Solution

Project Preservation found Kinsta through colleagues’ recommendations and was impressed by its website, performance, server uptime, and support team, leading them to choose Kinsta over competitors.

Sometimes, finding the right solution can be as simple as talking to people in your network. Project Preservation’s journey to Kinsta began with a conversation: “I talked with colleagues in my line of work and asked who they used for their hosting services, and after receiving multiple recommendations to check out Kinsta, I did.”

Upon visiting Kinsta’s website, they were immediately impressed by Kinsta’s “concise and well-packaged layout.” It wasn’t just the website that made a strong case for Kinsta; the glowing reviews from fellow professionals carried significant weight. “The biggest attractor for me was the performance and uptime of the servers. Everyone spoke highly of the speed, reliability of the servers, and credibility of their support team.”

These factors made the decision-making process easier for Project Preservation. They weighed the benefits of Kinsta against other potential choices like MediaTemple and DreamHost but ultimately chose to take the plunge with Kinsta.

The Result

Project Preservation saw about 72% boost on their website’s loading speed and Kinsta’s remarkable customer service transformed their experience and exceeded all expectations.

Project Preservation’s experience with Kinsta has been nothing short of astounding. They describe a dramatic change in their website’s performance after making the switch: “OH. MY. GOD. Our website used to take 5-7 seconds to load, even with CDN enabled, and now the exact website takes about 1.4-2 seconds to load, which is incredible. ”

This improvement surpassed their expectations and revealed the untapped potential their previous provider had failed to deliver. “I know there’s room for improvement too in that area (from our end), but it was so wonderful to see our site load as we had always expected it to but never got with our previous provider,” Andrew added.

But it wasn’t just the performance that won them over. Kinsta’s customer service also played a pivotal role in their satisfaction: “The next improvement was their customer service. There’s a lot to say! They actually care about your experience, and they take the time to listen to your questions and answer them in a thoughtful and meaningful way. The three or four times I’ve had to contact them, they had the problem resolved in a matter of minutes, and they did so with an incredibly positive and helpful attitude.”

Truly impressed by this level of dedication, Andrew shared that “the people and employees of Kinsta are out of this world amazing, and they’ll do what they can to help you succeed with your website.”

Overcoming Reservations

Initially, Andrew and his team were hesitant about Kinsta’s pricing. “I think one of the biggest hurdles for small businesses is choosing performance vs. the cost of a hosting service. The price of Kinsta was a bit of a sticker shock when I first saw it and made me slightly apprehensive at first,” he admitted.

However, they soon realized that the superior performance and reliability Kinsta offered justified the cost: “That quickly faded after I saw the value that I received via performance/reliability was the value that I was paying. It’s worth every penny, and I’d highly recommend their service(s) to anyone that’s looking to switch.

“Kinsta is the hosting service we all deserve. The performance, reliability, and support are something out of a tech fairytale.”
Andrew Geraci, Founder and Director of Photography
Andrew GeraciFounder and Director of Photography
Project Preservation

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ONE18MEDIA Experiences a Jaw-Dropping 1600% Speed Boost With Kinsta Wed, 29 Mar 2023 20:10:36 +0000 Read how ONE18MEDIA found the perfect partner in Kinsta's fast and reliable hosting, allowing them to focus on delivering exceptional service.

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ONE18MEDIA is a full-service digital marketing agency in Long Island, New York. Headed by CEO AJ Sonnick, the team has ten employees spread across the tri-state area — from Long Island to New Jersey.

With a focus on growing businesses no matter their size, ONE18MEDIA has brought tangible results and bolstered profits for clients across a multitude of industries.

Whether it is HVAC, non-profit organizations, healthcare, or the tech industry, ONE18MEDIA has become a trusted name in digital marketing through its near-decade of hard work and dedication.

Read on to discover how Kinsta has supported ONE18MEDIA’s mission to deliver exceptional digital marketing solutions to its clients.


  • Industry: Digital Marketing Agency
  • Number of Employees: 10

The Problem

ONE18MEDIA experienced challenges with their previous web service provider, including escalating costs, slow website speeds, and inadequate support, which negatively impacted client satisfaction and business performance.

ONE18MEDIA was using another web service provider for their hosting platform needs — however, they found that the cost was becoming increasingly expensive. They were also having frequent issues with website speed, which was making it difficult for customers to access client sites and their content.

The slow loading speeds cost clients, potential customers, and revenue. Additionally, ONE18MEDIA had numerous issues with support and downtime, meaning sites would go down without warning or explanation. This caused further frustration for customers and site visitors, potentially leading to even more loss of business.

“We have been providing website and now full digital marketing services to customers across the United States since 2014. We have worked with small hosting companies, shared hosting providers, and dedicated enterprise-level hosts,” said ONE18MEDIA CEO AJ Sonnick.

“At our previous host, we had been with them for a long time. They were extremely secretive about their server environments and extremely deceptive. It had come to a point where they just wanted more money for unnecessary upgrades, which didn’t even fix the issues as promised.”

“Sites were taking seconds [to load], which is not good. More than a second, and you’re done,” said ONE18MEDIA web developer Tom Bove. “They were telling us we were having all these errors, but they were nondescript. It was very non-transparent.”

Bove added that ONE18MEDIA had reached their “resource limit” despite being unaware of what said resources were. “They kept pushing us [to] upgrade,” which entailed massive monthly fees around the ballpark of at least an additional $500-$1000 a month.

The Solution

With a wide range of clients across multiple industries, ONE18MEDIA was looking for a hosting solution that could handle all the technical details while they focus on delivering exceptional service. Kinsta’s cost-effective hosting solutions, transparent resources, and reliable support proved to be the ideal choice for the agency.

ONE18MEDIA decided to switch to Kinsta for its superior hosting performance and reliability compared to other platforms at a lower cost. Kinsta is powered by the Google Cloud Platform, which provides increased scalability and improved website performance compared to other web hosts. Furthermore, customer support is outstanding, and they offer 24/7 live chat support, so any queries we have can be dealt with quickly and efficiently. Take it from the digital marketing experts themselves!

“Kinsta stood out for obvious reasons… cost, very transparent resources available… and the support as well. Giving us the leeway and tools to do what we need to do — while also being there to support us when necessary,” said Bove.

“After interviewing several other premium, dedicated WordPress website hosting providers, we picked Kinsta because of their transparency and, honestly, the confidence they gave us. We heard about Kinsta from Google and being in the industry. What stood out was [their] quick proposal turnaround time and initial responsiveness. [Their] team was willing and ready to get us going and always available to answer all of our questions,” Sonnick noted.

It makes all the sense in the world that speed, transparency, and responsiveness mattered to ONE18MEDIA’s web development team. Consider the fact that they have over 30 clients (and an employee base of just 10!) spread across multiple industries — all with varying requirements. With ONE18MEDIA’s full-service offerings — providing clients with copywriting, social media, web development, and personalized growth strategies — it is imperative that a prominent digital presence be maintained. But how does a company go about that when its web service providers engage in shady business practices and offer minimal support?

The Result

Since migrating to Kinsta, ONE18MEDIA’s clients have experienced up to a 1600% boost in website speed and uptime reliability, resulting in improved customer satisfaction and increased revenue opportunities. Kinsta’s competitive pricing plans have further reduced their hosting costs while maintaining top-notch performance.


As the digital world continues to evolve, website speed is becoming an increasingly important factor. Websites that are slow to load, or suffer from frequent downtime, can lead to customers losing interest and leaving the website before they’ve had a chance to explore its content. Studies have shown that people now have shorter attention spans than ever before, with most users expecting a web page to load in 2-3 seconds or less. If a website takes longer than this, potential customers will likely leave and not return. This means lost revenue and fewer conversions for businesses.

Fortunately, companies like Kinsta provide reliable infrastructure, optimized environments, and high levels of customer service so businesses can focus on what matters most: creating great content and providing excellent experiences for their customers.

“Initially, we saw a huge increase in speed without running tests. You could just tell. Kinsta customer service, we [rarely interacted] with so far — but when we have had to, it has been a great experience. Previously we had to go through multiple levels of tech support to get what we needed. There’s none of that at Kinsta,” Sonnick said in praise of the new web service providers.

One of ONE18MEDIA’s clients, a private college preparatory co-ed high school, had a notoriously long page load time of around 7-8 seconds to load. With Kinsta, that load time shot down to less than a second — representing a 1600% increase!

Bove made a salient point in noting how Kinsta’s programming language is up-to-date. While this initially posed a challenge in migrating old websites, Kinsta made the process a breeze — getting the old sites up in minutes through their dedicated customer support, while assisting ONE18MEDIA’s web development team through the process.


“The thing that made us make the switch and go through all the pain of migrating everything was the transparency. Being able to see what we’re doing, what they have available — what’s the CPU? What’s the RAM available? … You need to know what you’re running,” said Bove. Compare this to ONE18MEDIA’s former web service provider’s response. When asking for such resources, Bove noted that they would default to upgrading rather than offering help. “They simply wouldn’t answer our questions. They would go to, ‘Well, you can upgrade … you can upgrade for this fee!’ Very sales-heavy.”

Kinsta’s transparency is an invaluable asset to web developers, in stark contrast to the approach of ONE18MEDIA’s former web service provider. With Kinsta, developers can access a highly detailed dashboard with real-time data on their CPU and RAM usage, giving them more visibility into how their websites are performing. Furthermore, this commitment to transparency is highlighted by Kinsta’s 24/7 expert chat support. With this, ONE18MEDIA’s web developers sleep better at night knowing that problematic sites won’t go down and will run without a hitch — and in the off case that a site does go down, Kinsta will be there to help.

Log Files

For all you web aficionados out there, Bove even noted that Kinsta would even provide log files. “The [former web service provider] gave us little snippets that happened. Here [at Kinsta], you can actually log on to the server through Command Line and poke around [and] look at actual log files. As a developer, that’s kind of important to get around and do what you need to do.”

For those not in the know, log files are, in Bove’s words: “When someone visits a site, an entry is made — logging everything that occurs.”


Errors, however, were the real bane of the web development team’s existence. “We want to make sure that if there’s a problem, we can diagnose it properly. The big pain point was that we were having these issues, and we couldn’t get any information to solve them — other than ‘give us more money.’ Not the case with Kinsta.”

The Result

“Since switching to Kinsta, there has been an obvious increase in website speed and uptime reliability. Customers now enjoy a smooth browsing experience on ONE18MEDIA-powered sites, as pages load faster than before, and there are significantly fewer downtime instances than before the switchover.

In addition to this, customer satisfaction levels have risen due to the improved performance of the website—leading more people back onto our site and therefore increasing revenue opportunities for us. What’s more, because of their competitive pricing plans, we have seen a drop in hosting costs overall—allowing us to reduce expenses but still benefit from top-level hosting performance.”

“Kinsta has been extremely supportive of our agency every step of the way. From pre-sales, through migration to launch, and now post-launch support, they gave us the tools we need to succeed as a digital marketing agency. Look no further than Kinsta for your WordPress hosting needs. You will not be disappointed. They are well worth the money. They are truly a premium WordPress web host that delivers!”
Logo of ONE18MEDIA

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UNICEF Denmark Saves 88% in Hosting Costs by Moving to Kinsta Fri, 20 May 2022 18:56:45 +0000 “The hope for the future of the world rests on future generations.” Founded in 1946, UNICEF works to ensure all children of the world have a ...

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“The hope for the future of the world rests on future generations.”

Founded in 1946, UNICEF works to ensure all children of the world have a fair chance in life. Now, with a presence in over 190 countries and territories, they continue to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

Serving as a helping hand for every child in need, UNICEF collects contributions to aid children in over 150 of the world’s poorest countries. They ensure children’s survival, education, and safety, both with long-term development programs and with emergency reliefs during disasters.

Check out our interview below with UNICEF Denmark Webmaster Annika Lindgreen to learn more about their experience with Kinsta.


  • Industry: Non-profit
  • Number of Employees: 150+

The Problem

To accommodate UNICEF Denmark’s high traffic spike, their former hosting company wanted them to upgrade to a top-tier plan that would increase their hosting cost by 300%.

“As UNICEF Denmark’s digital presence continues to grow, so does the traffic to UNICEF’s websites. The increased traffic (or bandwidth in this case) caused our previous host to increase their prices. They wanted to move us to a top-tier plan that would have increased our hosting cost by 300%. This is a lot for any company, but especially for a non-government organization (NGO) where each dollar counts.

We had 7 sites running at the previous host and we dreaded the thought of moving so many sites to a new host.”

The Solution

UNICEF Denmark saves time and money with Kinsta’s scalable hosting, discounted plans for nonprofits, and free site migration with no downtime.

“Our new digital agency SkovJacobsen recommended ‌we move to Kinsta as they don’t charge for bandwidth, plus, they offer an NGO discount. Kinsta also does not force upgrading to a larger plan if you get more visitors during a campaign-month. You just pay a small fee for the extra traffic, which makes controlling costs much easier.

In our case, we were also quite intrigued by Kinsta’s claim that they would move all of our 7 sites to their platform – for free. It almost seemed too good to be true.”

The Result

All 7 sites of UNICEF Denmark were moved to Kinsta within 48 hours – with zero downtime! This big switch cuts back 88% of their hosting cost.

“The migration of all 7 sites was extremely smooth and fast. All sites were moved within 48 hours by Kinsta’s migration team.  Everything just worked. Our digital agency didn’t have to change a single line of code. We had zero downtime.

With the included NGO discount, our move to Kinsta reduced our hosting cost by 88%.”


I am more than happy that we moved our sites to Kinsta. They are helpful in any matter, always respond quickly and saved us a lot of money!
Annika Lindgreen
Annika LindgreenWebmaster

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